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Research shows….
Recipients of promotional products remember the advertiser's name. A
study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the
people receiving a promotional product could recall the name of the
advertiser as long as six months after they received it.
Promotional products are ideal for creating awareness among a selective
audience. Southern Methodist University conducted a study to measure
attendee awareness of product demonstrations in three university
communities. They found that selective distribution of promotional products
out pulled school newspaper advertising by two-to-one.
Promotional products, used as dimensionals in direct mail solicitations, can
boost response rates by up to 75 percent, according to a study by Baylor
University.
Promotional products effectively reinforce employee sales contests, too. A
Baylor University study of month-long sales contests in retail
establishments indicates that contests reinforced by periodic distribution of
promotional products were cost-effective and outperformed non-stimulated
contests by up to 50 percent.



Promotional Products are effective!
• Golf outings
• Company parties
• Business gifts
• Trade shows
• Direct mail campaigns
• Fund raising
• Sports programs
• Orientation programs
• Employee relations
• Incentive programs
• Brand awareness
Main Office: 713-263-0086 Main Fax: 713-263-9487 3612 Mangum #202 Houston, Texas 77092 info@affordableaccurateprinting.com
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